It takes more than just nifty footwork and sublime passes to make “The Beautiful Game” a global phenomenon and success. As football clubs expand their presence across vast geographies, they increasingly benefit from specialised financial services to support their growth and operations. Kickstarted on 11 April, EBC Financial Group (EBC) is partnering with FC Barcelona as its Official Partner in Foreign Exchange.
The three-and-a-half-year partnership will see FC Barcelona tap on our specialised foreign exchange and financial services, including transactions, trading, brokering (such as CFDs), and advisory services. Coinciding with FC Barcelona’s global expansion plan in recent years, the partnership will furthermore provide an exceptional opportunity for FC Barcelona to “build more connections with brands, partners, supporters, and Culers (fans)” in Asia Pacific, South & Central America, Mexico, Africa, and the Middle East, said Juli Guiu, Marketing Area Vice President at FC Barcelona.
Meanwhile, we will be able to bring EBC’s secure and reliable trading platform, as well as financial expertise, to a vast and passionate fanbase of well over 250 million, engaging them at the exciting intersection of finance and football.
FC Barcelona is one of the most beloved football clubs worldwide, with a legacy spanning over 120 years. It has witnessed the brilliance of iconic stars and coaches like Maradona, Messi, Ronaldo and Guardiola. In addition to a trophy cabinet that speaks of proud achievements, FC Barcelona boasts a training system that cherishes passions and dreams, and a robust commitment to positive societal contributions that have collectively established the club as a benchmark in the industry.
“The choice of FC Barcelona as a partner is a mutual recognition of each other’s strengths. For EBC, it is also about learning from the best, drawing inspiration from FC Barcelona’s storied history to fuel our continuous growth and excellence”, shared Samuel Hertz, APAC Director of Operations at EBC.
“This isn’t just a partnership; it’s a shared journey towards greatness, embodying a culture where success is not just about winning but about fostering values, nurturing talent, and contributing positively to society. We’re inspired by Barca’s way of doing things, their culture where veterans nurture newcomers, passing on wisdom and passion”.
Building on our shared values, EBC is excited to explore opportunities with FC Barcelona to amplify passionate causes and broaden our shared impact on a greater scale.
To celebrate the launch of the partnership, we are initiating a series of activities for employees and loyal customers, offering chances to win branded goodies and exclusive experiences, including coveted signed jerseys. Opportunities to participate are slated to ramp up in August with the start of the 24/25 La Lagi season. Additionally, EBC will participate in a commemorative signing event with FC Barcelona at the Spotify Camp Nou stadium when it reopens later this year after renovations.
